Early Sales Manager Introduction Helps Build Customer’s Trust

Your Sales Manager plays a critical role in building rapport, trust, and credibility with your customers. When you introduce your Manager early in the sales process, your customers will feel confident that the entire Kia Team is committed to helping them select the Kia vehicle that best suits their needs. A late introduction may be perceived by the customer as insincere.

Start by introducing your Sales Manager to customers early in the sales process, either after the meet and greet or before the demo drive. Implementing this low-effort, high-impact best practice creates the ‘restaurant manager’ check-in appeal. It shows your customers that their business is appreciated and helps build rapport to smooth out any bumps that may arise.

The Sales Manager is encouraged to:

• Extend a sincere greeting and ensure customers are comfortable with the specific greeting method. This will help build trust and confidence in the sales process
• Welcome the customer to the dealership and thank them for their interest and time
• Endorse you as the sales professional
• Quickly outline the sales process

Please note, your digital presence is also critical to the customer experience. Here are a few ways you and your Sales Manager can provide a positive online environment:

• Smile and greet the customer warmly while video chatting or speaking on the phone

• Be knowledgeable about the available video chat technologies
• Utilize the web chat function of your website, if available
• Ensure the pricing and information on your website is up-to-date, transparent, and accurate

Overall, elevating the customer experience can potentially lead to high conversion rates and repeat and referral business later.

Sincerely,

Sales and Field Operations Team
Kia America, Inc.