Dealership Facility and Customer Lounge Amenities

No one enjoys a long, drawn-out dealership visit. A smooth purchasing process, combined with a clean, inviting facility, can make all the difference in customer satisfaction.

Here are some best practices to help you get started, and make sure to review the new Sales Amenities Guide and checklist for more detailed information!

Facility Exterior

• Maintain a clean, well-kept exterior with professional landscaping.
• Ensure all signs are clean, fully lit, and easy to understand.
• Avoid excessive sale banners, stickers, or window paint that can clutter the space and cheapen the look.

Showroom

• Unlock all showroom vehicles so customers can explore them freely.
• Position cars for easy walk-arounds and create an open, inviting layout.
• Keep all surfaces, desks, and promotional displays spotless and clutter-free.
• Ensure signage is clear, directing customers to key areas like restrooms, lounges, and service departments.

Customer Lounge

• Provide fresh coffee, cold beverages, and snacks—restock frequently based on traffic.
• Keep the space tidy, ensure Wi-Fi access is clearly displayed, and adjust TV channels and volume appropriately.
• Check restrooms multiple times a day to keep them clean and stocked.
• Maintain furniture for good condition and consider adding greenery for a welcoming touch.

A well-maintained, customer-focused dealership enhances the buying experience, builds trust, and boosts overall satisfaction. Want to take it a step further? Check out the Sales Amenities Guide for more best practices and insights!

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