Always Reconfirm Your Customer’s Needs

Taking the time to truly understand your customers can transform their buying experience and boost your close rates, retention, and referrals. A personalized approach makes all the difference!

Here are some tips for consulting with customers:

• Do your homework: Review any pre-visit details from leads or your dealership’s CRM to better understand their needs.
• Set the expectation: Let them know you’ll be asking detailed questions to tailor their experience and appreciate their insights.
• Listen and learn: Pay close attention to their responses, take notes, and use their answers to refine your recommendations.
• Confirm their priorities: Even if they seem confident in their choice, reconfirm key details to ensure they’re selecting the best Kia for their needs.
• Understand their delivery expectations: Ask about preferred features and any must-haves for their new vehicle.

When customers feel heard and understood, they’re more likely to trust your guidance, appreciate your expertise, and leave the dealership excited about their new vehicle. By actively listening and asking the right questions, you’re not just selling a car—you’re building a lasting relationship.

Make every customer interaction count, and they’ll drive away in their new Kia thinking, “Wow, they really understood me!”

Look for your weekly tips via email and P2M; next topic: Nailing Down Your Customer’s Needs

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