A Custom Demo Drive to Help Boost Sales

A demo drive is more than just a spin around the block—it’s your chance to let customers experience what it feels like to own a Kia. To leave a lasting impression, you need more than a quick drive. Customize the route and the experience to showcase the vehicle’s features that matter most to your customer.

Here’s how to make the demo drive unforgettable based on what you’ve learned about your customer’s needs:

• Freeway on-ramp: Let your customer feel the vehicle’s power with responsive acceleration and torque.
• Freeway/Highway cruising: Show off the Smart Cruise Control^* (SCC) to make highway driving more relaxing and enjoyable (if equipped).
• Passing: Demonstrate how the vehicle accelerates and highlight the cabin’s quiet comfort.
• Long, curvy roads: Take your customer on winding roads to showcase the steering precision and supportive driver’s seat.
• Freeway off-ramp: Highlight the braking performance and firm steering response as you navigate the off-ramp.
• Parking: When it’s time to park, demonstrate the Rear View Monitor with Dynamic Parking Guidance^* and other parking assist features for easy maneuvering (if equipped).

EV Bonus: For customers in an electric vehicle, show them how to plug-in and charge, and let them feel the near-instant acceleration and torque. A well-crafted test drive can help demystify EVs for customers who may still be on the fence.

By tailoring your demo drive to your customer’s preferences, you can provide a personalized experience that increases the likelihood of a sale and leaves your customers excited about their next Kia.

Look for your weekly tips via email and P2M; next topic: Always Reconfirm Your Customers’ Needs

^{* Important Safety Information and Legal Disclaimers can be found in the link at the bottom of the page.}