A Custom Demo Drive to Help Boost Sales

A demo drive gives your customer a firsthand experience of what it’s like to own a Kia vehicle.

We’re not talking a casual spin around the block—that’s not long enough! To make it unforgettable, you need enough time to showcase the features that are important to your customer with a route customized to their needs.

Based on what you’ve learned about your customer, consider including the following in your demo drive:

• Freeway on-ramp: Let your customer feel the vehicle’s torque and responsive acceleration.
• Freeway/Highway cruising: Show them that Smart Cruise Control^* (SCC) can make the highway more enjoyable (if equipped).
• Passing: Demonstrate the vehicle’s acceleration and point out how the cabin remains quiet.
• Long, curvy roads: Allow your customer to experience the steering feel and the supportive driver’s seat.
• Freeway off-ramp: When it’s time to hit the brakes at the off-ramp, point out the braking feel and firm steering response.
• Parking: When it’s time to park, demonstrate the Rear View Monitor w/ Dynamic Parking Guidance^*, clear sightlines, and other parking assist features, if equipped.

EV Bonus: If your customers are behind the wheel of an EV, demonstrate how to plug-in and charge the vehicles. And show the near-instant acceleration and torque. Test drives are a great way to demystify EVs for customers who may be on the fence.