Sales Consultants: Best Practices

It’s important for you as a Sales Consultant to be prepared. Have a plan for how to best serve your customers and how to sell the value of the vehicle, the brand, and the dealership. As more affluent customers are stepping into the dealership, this is more important than ever.

Sales Consultant Best Practices

• Ask specific questions to completely understand their needs
• Avoid pressuring the customer to buy today
• Give the customer a straight answer when discussing price
• Provide computer-generated price presentations
• Use a tablet or screen throughout the sales process

Mastering these best practices can help boost car sales and maintain gross and profitability, which is especially important in today’s increasingly competitive market. Remember to integrate these strategies both in-store and online, ensuring a tailored approach to each customer’s preference.