Delivery and Understanding Your Customer’s Needs

Completely understanding your customers’ needs during Delivery allows you to customize the process. You can explain the features that are most important to the customer, all while increasing customer satisfaction and reducing problems on delivery (POD).

Keys to completely understanding your customer’s needs:

• Ask open-ended questions to learn what motivates the customer
• Paraphrase the customer’s answers to demonstrate your understanding
• Learn if the customer has knowledge of Kia products, features, and functions
• Understand the customer’s time constraints and expectations of the process
• Let the customer know that you completely understand their needs

Keep in mind that customizing Delivery to the customer’s specific preferences will help boost sales, reduce POD, and enhance the overall customer experience.

Sincerely,

Sales and Field Operations Team
Kia America, Inc.