New Kia Logo’s 3rd Birthday

It is hard to believe that it has already been 3 years since Kia introduced its new logo. This was more than just a new logo; the new look was an indication of the bold moves that Kia would be making with its products and marketing for our continued success. Here is an excerpt from a January 6, 2021, Kia press release, to remind us all what the new logo means to us:

“The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.

‘Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation’, said Ho Sung Song, Kia’s President and CEO. ‘The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.’

The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyro drones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This sets a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.

The dazzling display can be seen on the Kia Global YouTube^TM_* channel: https://youtu.be/s61_IsjqLzc.”

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