A Longer Demo Drive Can Improve Close Rates

The demo drive is a great way for your customer to experience the Kia product and truly feel what it would be like to own a Kia vehicle. To elevate your customer’s experience on the demo drive, be sure to showcase the features that are important to them.

Depending on the Kia vehicle and the customer’s needs, your demo drive may include any of the following:

• Freeway on-ramp: Demonstrate the quick and responsive acceleration
• Freeway/Highway cruising: Demonstrate the Smart Cruise Control^* (SCC), if equipped
• Passing: Demonstrate the engine response/acceleration, pointing out the low noise
• Long, curvy roads: Demonstrate the ideal steering feel and seat bolster support
• Freeway off-ramp: Demonstrate the brake pedal feel and firm steering response
• Parking: Demonstrate the steering assist, clear sight lines, and advanced technologies such as Rear View Monitor w/ Dynamic Parking Guidance^* (RVM w/ DPG) and Rear Cross-Traffic Collision Warning^* (RCCW), if equipped

Studies show that a longer demonstration drive can improve the chances of winning a sale, so take the time to map out a route that will best showcase the features and functions your customer needs.

Sincerely,

Sales and Field Operations Team
Kia America, Inc.