Get to Know the EV9 Customer

The 2024 EV9 is a game-changing, all-electric SUV with 3 rows of seating to support the whole family.

Let’s get to know the customers who are most likely to be looking at the EV9!

Demographics to Look Out For

• Education & Income: College educated, high-income individuals, often part of dual income households
• Age
  • Primary: Millennials (Gen Y), late 30s to early 40 with children
    • Are we there yet? EV9 customers are more likely to have kids than Telluride customers!
  • Secondary: Gen X, with children or empty nester; older Gen Z
• Gender: Balanced interest between men and women (50/50)

Understanding Their Needs

• Family Oriented: Have busy, active home lives but embrace the occasional weekend family adventures; need a family vehicle but don’t want it to look like it
• Daily Capability: Need something to make it easy to handle active & daily usage; want versatility, flexibility, and spacious comfort
• Current Drive
  • Kia Loyal: May already own a Kia—specifically a Telluride, Sorento, or EV6
  • Conquest Upgrade: May come from other mainstream brands and aspire to own luxury
    • Hit the brakes! EV9 can intercept these luxury-oriented customers with its upscale features!
• Personality: Upscale but not status-oriented; embrace their own individual style and are comfortable standing out
• Interests
  • Travel/Outdoors (visiting vacation home, towing a small boat to the lake, etc.),
  • Food (dining out, niche restaurants, etc.)
  • Family/Children (soccer games, road trips, amusement parks, etc.),
  • DIY/Crafts (home design projects, thrift reselling, etc.)

Why the EV9 Might Catch Their Eye

• SUV capability (spacious seating for 6 or 7, towing capability, large cargo space, etc.)
• Bold and modern technologies (Over-the-Air Navigation & Software Updates, Ultra-Fast DC Charging, wide display screen, etc.)
• Ultra-luxury performance and interior amenities (Quiet cabin, available lounge seats, fast acceleration)

Remember to keep these facts in mind and be on the lookout for EV9 customers in your dealership! And for more information on EV9, check out the 2024 EV9 ePRG.