Sales Manager Best Practices

As a Sales Manager, keeping track of sales activity and customer interactions is crucial. Ensuring your team guides customers through the sales process efficiently while being transparent about pricing and timing can lead to better customer experiences and long-term success.

Sales Best Practices

Encourage your team to follow these proven strategies to build trust and drive sales:

• Understand customer needs: Ask detailed questions to identify what they truly want.
• Leverage technology: Use a tablet or digital tool to showcase vehicle details, boosting credibility.
• Be honest and transparent: Provide straightforward, consistent, and honest answers.
• Avoid high-pressure tactics: Give customers space to make informed decisions.
• Stick to transparent pricing: Avoid unnecessary markups over MSRP^*, as it sets the customer’s expectation.

With inventory levels recovering, coaching your team on these best practices is more important than ever. A well-trained sales team creates better customer experiences, leading to increased referrals, repeat business, and long-term dealership success.

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