Sales Managers: Best Practices

Keeping track of sales activity and the progression of customer interactions is a key aspect of your role as a Sales Manager! It helps ensure your sales team is taking customers through the sales process as efficiently as possible. It’s also your opportunity to make sure your team is upfront with the customer in terms of timing and price.

While coaching your teams, be sure to share and reinforce these quick and easy best practices to use throughout the sales process.

Sales Best Practices

• Ask specific questions to completely understand customer needs and wants.
• Use a tablet or device throughout the sales process to showcase details—customers tend to trust this more.
• Give the customer straight, honest answers.
• Avoid pressuring the customer to buy immediately.
• Avoid pricing that is not transparent and that contains markups over MSRP^*. MSRP^* is an expectation set for the customer!

Encourage your teams to use these best practices when consulting with customers—they help reinforce the value of the vehicle, the Kia brand, and the dealership itself. With supply chains normalizing and inventory recovering, this is more important than ever.

By overseeing the sales process and coaching your team to deliver great sales experiences every time, you’ll not only see happier customers but will increase the chances of repeat and referral business!

^*Important Safety Information and Legal Disclaimers can be found in the link at the bottom of the page.