Time — The Ultimate Commodity

To ensure you are respecting the customer’s time, leverage tools and processes that help limit the amount of time the customer is physically in the store. Communicate to the customer that you are using these new tools and their time-saving benefits.

Make the Most of the Customer’s Time:

• Take the time to completely understand the customer’s needs. If you understand the customer’s motivators, you can quickly point them to the options that work best for their lifestyle.
• All inventory and pricing should be transparent and accurate on your dealership’s website. This way, the customer has a reference point on pricing before entering the store.
• Maximize the number of F&I steps that your customer can complete online before coming into the dealership to make the best use of their time in-store.

Respecting the customer’s time has always been a priority. However, it’s even more important now to meet the expectations of the affluent customers coming into your store! These customers are attracted to our new Kia products, have done their research, and their time should be respected and utilized efficiently.

Sincerely,
Sales and Field Operations Team
Kia America, Inc.