Reduce F&I Wait Times by Embracing Digital Retail Tools

Leveraging digital retail tools on your dealership’s website will not only save your customers’ time but can also result in higher take rates for F&I products. Digital retail tools educate customers about F&I products, and customers appreciate choosing their own F&I products without pressure.

Here’s how you can reduce the amount of time your customer spends in F&I:

• Where possible, allow customers to transact online using digital retail tools; however, if an in-person transaction is necessary, prepare all paperwork ahead of time and schedule an appointment to complete the transaction at the dealership or the customer’s home.
• If you are in the dealership for the transaction, introduce the Finance Manager early in the process and explain the purpose of the F&I meeting.
• Let customers know how long the meeting should take.
• Use eMenus to present F&I products that are most important to the customer.

By providing digital retail tools, preparing paperwork in advance, explaining the F&I process, and setting customer expectations, you leave the customer with a satisfying, efficient sales experience.

Sincerely,

Sales and Field Operations Team
Kia America, Inc.