3 Simple Ways to Communicate the Value of Service

Service experience plays a key role in strengthening the Kia brand. By delivering experiences that create value, we build trust and create Kia advocates, helping to improve loyalty and retention.

As a Kia Service provider, you deliver value that other service providers can’t match, including OEM technician expertise and genuine Kia parts/accessories. You can communicate these values to every customer, during each visit.

Here are three ways you can communicate the value of service to your customers:

• Describe it.
  • “I’d like to show you our Service Menu.”
• Explain the benefits.
  • “This is a list of our recommended maintenance items and the associated cost, including the oil change I recommended.”
  • “We use genuine Kia parts to ensure the best performance for your vehicle.” 
    • IMPORTANT: Periodically (monthly/quarterly) check the dealer website to ensure pricings are up-to-date and match the Kia Accessory app. You should also set up menu pricing with the Service Lane Technology appointment scheduler. 
• Seek the customer’s permission.
  • “Shall we take care of that for you while you are here?”

Following these tips will help you elevate your customers’ experiences before, during, and after every Service visit!