Time: The Ultimate Commodity

As Kia continues to attract affluent new buyers with its latest up-market products, it’s important to recognize the high value these customers place on their time. Prioritizing seamless, streamlined interactions and minimizing delays is crucial to ensuring positive and long-lasting relationships with them.

Make the Most of the Customer’s Time

• Affluent customers are typically dissatisfied when they feel their time is wasted.
• Making the most of the customer’s time shows respect and improves the customer’s experience. For example:
  • Utilize digital retail tools that allow customers to complete paperwork online before arriving at the dealership, minimizing time spent on administrative tasks during the in-person visit.
  • Streamline the purchasing process by offering online financing options, facilitating quick and efficient transactions, and minimizing the time spent at the dealership.
• Conscious time management makes for a better and more efficient experience not just for the customer, but for the dealership as well.

Providing quality experiences that match the quality of our vehicles may just help you seal the deal and earn lifelong loyalty!